Business travel hits a record high in 2025

Business travel in Spain is driving demand for urban, flexible accommodation that is ready for work stays. Owners can tap into this market by offering reliable wifi, a proper space to work, self check-in and good connections to business districts, trade fair venues and transport hubs.

Spain, a key destination for the corporate traveller

Cities such as Madrid, Barcelona, Valencia, Bilbao and Málaga are establishing themselves as key hubs for meetings, international trade fairs and corporate events. And it isn't only hotels that notice: holiday rentals such as those managed by beBalmy are seeing clear growth in bookings from this kind of traveller.

Business travellers look for stays that are more comfortable, flexible and suited to their routines, and that is where well-managed apartments, with good wifi, self check-in and a good location, become the ideal alternative.

What is driving this growth?

The recovery of corporate travel is no coincidence: it comes from a combination of factors that, together, are redefining the way people travel for work. On the one hand, the return of large in-person events has given Spain back its role as host of trade fairs, conferences and international meetings. Cities such as Madrid and Barcelona are recording record attendance at professional events, which means thousands of travellers who need somewhere to stay, often for several days.

On top of that, the hybrid working model has opened the door to a new kind of traveller who doesn't just travel for a one-off meeting but combines days of in-person work with remote work from the destination. This lengthens the average stay, especially in apartments where they can enjoy more comfort and independence.

The "bleisure" trend (business + leisure) is also growing: many professionals use their work trips to stay on for the weekend and explore the city. These guests look for well-located accommodation, services that let them rest after the working day, and the freedom to feel at home.

Finally, companies are investing in personal relationships again, sending their employees to strengthen ties, close deals or attend strategic training. And for many of those trips, holiday apartments are gaining ground on traditional hotels, thanks to the flexibility they offer and the chance to be in a warmer, more practical and more private setting.

What does this mean for you as an owner?

This growth is a great opportunity for owners like you. Adapting your property for this kind of guest (a good desk, lighting, strong wifi, flexible check-in…) can make the difference and help you stand out.

At beBalmy we are already stepping up our strategy to attract this kind of traveller: more presence on corporate channels, terms tailored to companies, and a focus on well-connected urban destinations.

What's more, many of these travellers come back, book again in the same cities, and particularly value professional treatment and an experience without surprises.

In short…

• Business travel in Spain is at its highest level in years.
• Corporate travellers look for comfort, flexibility and efficiency, and well-managed holiday apartments are increasingly their first choice.
• At beBalmy we are getting ahead of this trend so you can make the most of it too. Discover other holiday rental trends shaping the market.

Do you have a flat in a city with strong corporate demand? This is the perfect moment to get the most out of it! Write to us and we'll be happy to help, through this form, or send us a WhatsApp message.