Tourism in Spain in 2025: results and trends for owners

The tourism forecast for Spain for 2025 pointed to high demand, greater use of technology, interest in sustainable accommodation and a search for local experiences. For owners, these trends meant improving visibility, making guests' arrival easier and adapting the property to different types of traveller.

Tourism in Spain keeps growing, and 2025 promises to be a year of major change. If you own a holiday let, this is the perfect time to get ahead of the trends that will shape the future of the sector. Here we go over the most important holiday-let trends. At beBalmy, we are committed to offering you the best solutions to make the most of these opportunities, with a focus on sustainability, unique experiences and advanced technology.

Growth in international tourism

Spain remains a prime destination for international tourists, and in 2025 visitor numbers are expected to exceed 85 million. At beBalmy, we understand how important it is to attract these tourists from all over the world, which is why we work to optimise your properties' visibility on international platforms. We also handle communication efficiently and smoothly, using tools such as WhatsApp to make it easy to interact with tourists from anywhere in the world, removing language barriers and ensuring a comfortable experience from the very first moment.

Sustainable tourism: our commitment

Sustainability will be key in 2025. Travellers are increasingly interested in options that respect the environment, and at beBalmy we make sure our properties are in line with this trend. We are putting sustainable measures in place, such as using eco-friendly products and energy-efficiency systems and encouraging waste reduction. We also actively promote sustainable transport and support local businesses, recommending restaurants, shops and activities that respect the environment. In this way, we not only improve the guest experience but also contribute to the wellbeing of local communities.

Experience tourism on the rise

Travellers are increasingly looking for unique experiences in the places they visit. At beBalmy, we understand that it is not just about providing somewhere to sleep, but about offering unforgettable memories. That is why we are working to offer our guests more local activities and experiences in 2025. From food routes to outdoor activities, our aim is to give tourists full immersion in the culture and surroundings of the destination. If you have a property in an area with interesting activities, we can help you highlight them and offer them to your guests!

Domestic getaways: tourism close to home

Although international tourism is still key, domestic tourism also keeps gaining ground. Spanish travellers are increasingly interested in getaways close to home, looking for quieter, rural destinations away from the bustle of big cities. At beBalmy, we know that properties in rural or less crowded areas have great potential, and we are working to help owners make the most of this growing interest in tourism close to home. If your property is in a quiet area, surrounded by nature or near charming small villages, now is the perfect time to showcase it! Weekend breaks and short stays are becoming a very popular option for Spaniards, and we are here to help you attract this kind of traveller.

Technology: making guests' stays easier

Technology is another of the big trends that will shape tourism in 2025, and at beBalmy we are ahead of it. Discover more holiday accommodation trends that will shape the coming years. All our properties are equipped with self check-in systems, usually with electronic locks, to ensure a hassle-free arrival. In addition, our guests can easily contact us and the owners via WhatsApp, which makes it easier to resolve any question or problem, especially for tourists who do not speak Spanish or prefer to avoid phone calls. This not only improves the guest experience but also streamlines the management of your property.

How to get ready for tourism in 2025?

In short, 2025 will be a year full of opportunities, but also of challenges. From sustainability and personalised experiences to advanced technology, at beBalmy we are working to make sure your property is ready to welcome the tourists of the future. If you have not yet started bringing some of these trends into your property, do not worry: we are here to help you adapt and make the most of all the opportunities ahead. Among them, the rise of business travel and holiday flats is one of the most promising.

With beBalmy, we do not just manage your property, we get it ready for the future of tourism in Spain. Let's talk, and get ready for 2025 with us! You can contact us through this form, or send a WhatsApp message.